- Always check cost and conversions.
- Focus on sites that bring you/brought you conversions but at the same time don’t cost/didn’t cost you much.
- Keep an eye on cost/conversion and conversion rate.
- You can then pause/activate/add.
- Use sorting for columns of your area of focus.
- For placements, check urls and not only domains (When you go to network tab, under content, managed placements details, click on see URL list drop down menu and view all urls.
- Try to use keywords along with placements.
Reference Readings:
- http://searchengineland.com/save-time-money-buying-your-targeted-cpm-from-google-14596
- http://searchengineland.com/how-to-optimize-a-contextual-search-advertising-campaign-11659
- http://adwords.google.com/support/bin/answer.py?hl=en&answer=68517
- http://adwords.google.com/support/bin/answer.py?hl=en&answer=68517
- http://www.google.com/adwords/learningcenter/ (Everything about Google Adwords from Google Adwords team).
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