Arabic Search Engine Marketing التسويق لمحركات البحث: SEO Basics

Saturday, July 4, 2009

SEO Basics - Part 2

I- What is SEO?
SEO: Search Engine Optimization.
· Making modifications to your site, and links sending to your site, in
order to get good rankings on SERPs for certain targeted keywords.
· It only affects organic traffic, not paid traffic.
· Google currently has about 200 factors in their algorithms that
determine how sites will rank.
II- Keywords Research:
- Define your audience
- Define your market/categories
- Define your goals
- Main steps for keywords research:
1. Brainstorm all possible words and phrases that users would use to find
what you have. Remember to put yourself in the mindset of the
potential user.
2. Research:
a) Check what your competitors are using.
b) Check your top and new keywords in Google Analytics (Users
are already using those to find you).
c) Check what are the top searched terms users are typing in your
site search box (You can check this either using Google Analytics
or using logs).
3. You can also use Google insights for search and Google trends to check
the trend.
4. Use Google Adwords tool to filter the list you came up with, and to
check the search volume and competitiveness, in addition to other
suggested phrases by Google.
5. Break down the update list into segments into 3 groups of keywords:
a) General:
· Shorter phrases and single words
· General
· Lots of traffic
· Lower conversions (not much targeted)
b) Focused:
· Slightly shorter phrases
· High traffic numbers
· Phrases are still focused on what you offer (more
targeted than broad)
c) Laser Focused (Long Tail):
· Longer and more targeted phrases
· Traffic numbers are smaller
· More qualified users and conversion rates are higher
Examples:
• General (Generic and competitive keywords):
1 Plates
2 Blue plates (Maybe user is looking for photos)
3 Dinner plate
• Focused: Less generic, and less competitive:
1 Buy dinner plates
2 Set of dinner plates
3 Cost of dinner plates
· Laser Focused: Long tail phrases: (Less traffic but more targeted)
1 Buy dinner place settings
2 Replacement dinner plates for sale